Wednesday, April 7, 2010
Thursday, March 18, 2010
Wednesday, March 17, 2010
Editorial Story
From the celebrity gossip blogs of Perez Hilton, to the fashion shows led by Tim Gunn on primetime television, the media has obviously embraced the homosexual community of the United States. With equality becoming more and more likely in terms of marriage and unions according to the government, it would likely be inferred that high school students feel the same; open and accepting. Throughout the halls of Eastview High School, however, this feeling of approval and support is not visible. While students may or may not agree with the choices made by others in terms of their sexuality, the narrow-mindedness and intolerance here at Eastview is offensive and intolerable. In a classroom setting, it is commonplace to hear a student say “That’s so gay”, or “No homo”, following a joke or statement. But even small assertions such as these promote hatred and a type of segregation between heterosexual and homosexual students. While it may come across as a joking matter, using a phrase that puts down a person, or a group of people, is wrong in any manner. While most people do not understand the message they are sending by saying such comments, they are nonetheless hurtful and discriminatory towards others, even in our school. Especially in a place that promotes respect and a safe learning environment, these derogatory statements are anything but positive.
Making a change in the way that students use such distasteful words will make a huge impact on the overall quality and feeling of positivity here at Eastview. Students may no longer feel hated or frowned upon due to their sexuality, but instead, they may feel accepted and comfortable. In order to do so, teachers may first begin to set such an example; instead of letting such language go, they need to address it when it happens, much like the way a teacher would if a student began using curse words or profanities. In this alone, students may begin to realize that their choice to use such language is hateful and unacceptable, therefore changing their ways. By only changing one small aspect of the narrow-mindedness located here at Eastview, students may once again be able to feel as if they are part of a strong community of their peers who accept them, regardless of their sexual orientation.
Making a change in the way that students use such distasteful words will make a huge impact on the overall quality and feeling of positivity here at Eastview. Students may no longer feel hated or frowned upon due to their sexuality, but instead, they may feel accepted and comfortable. In order to do so, teachers may first begin to set such an example; instead of letting such language go, they need to address it when it happens, much like the way a teacher would if a student began using curse words or profanities. In this alone, students may begin to realize that their choice to use such language is hateful and unacceptable, therefore changing their ways. By only changing one small aspect of the narrow-mindedness located here at Eastview, students may once again be able to feel as if they are part of a strong community of their peers who accept them, regardless of their sexual orientation.
Tuesday, March 16, 2010
Brainstorming March 16th
1. What is a problem/issue that our entire student body (our school, community, country, etc.) faces today?
- Narrowmindedness, especially when it comes to social situations (homosexuality, in particular)
2. What is your view/position on the problem or situation?
- It's upsetting for me to see people being judgemental towards their peers, just because of their sexual orientation.
3. What would you like to achieve with your editorial? (What is the desired result?)
- I want people to see that an issue DOES exist with students acting a certain way towards others, and that the issue needs to be addressed.
4. How will you persuade your audience to adopt your viewpoint as theirs? List at least 4 persuasive points.
- Persuade them that while they don't have to agree with my opinion, but they do need to change their actions
- Acceptance will benefit ALL people
- Those affected by this issue suffer huge emotional stresses
5. How will you motivate your readership to action in your conclusion?
- Give personal stories of those affected by this issue
6. How will your editorial serve a public purpose?
- It's an issue that people face everyday, and by changing actions (even minorly), a huge difference could be made.
- Narrowmindedness, especially when it comes to social situations (homosexuality, in particular)
2. What is your view/position on the problem or situation?
- It's upsetting for me to see people being judgemental towards their peers, just because of their sexual orientation.
3. What would you like to achieve with your editorial? (What is the desired result?)
- I want people to see that an issue DOES exist with students acting a certain way towards others, and that the issue needs to be addressed.
4. How will you persuade your audience to adopt your viewpoint as theirs? List at least 4 persuasive points.
- Persuade them that while they don't have to agree with my opinion, but they do need to change their actions
- Acceptance will benefit ALL people
- Those affected by this issue suffer huge emotional stresses
5. How will you motivate your readership to action in your conclusion?
- Give personal stories of those affected by this issue
6. How will your editorial serve a public purpose?
- It's an issue that people face everyday, and by changing actions (even minorly), a huge difference could be made.
Sunday, March 14, 2010
News Story
At Eastview High School, spring fever is definitely beginning to set in, especially for the seniors who are beginning to make their decisions for what their plans are following graduation in June. For most students, choosing a four year university or technical college will be their main decision. Others, however, will choose to join the military, while others choose to enter the workforce immediately following graduation. But for the most part, seniors from Eastview will be sorting through over 4000 colleges in the United States, with some even choosing international schools, for their path following high school. Because of the almost overwhelming number of schools to choose from, finding a school that is right for you is the most important aspect. Also, due to the sheer number of schools to consider, narrowing down these colleges by thinking of certain criteria is important as well.
In making these decisions, many students look to their parents, friends, role models as well as other places for help in picking their future college. Some students, like senior Jack McDevitt, rely on that “gut feeling” they experience on the campus of their dream school; when asked about what he feels is the most important factor in deciding on a school, Jack responded with, “What feels right. You're never going to know if it's right until you get there, so you have to go with your gut feeling. Money, location, parents, academics all matter, but if you go into college having a negative feeling, it's never going to work out.” Many students, while looking for their ideal school, rely on the opinion of their parents. While it is mostly the students’ decision, many families are faced with this selection as well. Junior Rachel Raske, who is just beginning to think about her plans following graduation, has relied on her family for guidance throughout the entire process. She explains that, “We [her parents and her] have talked multiple times about what schools I am looking at, and what they think of those schools. We've also talked a little about financial aid.” Since it is such a large decision, Rachel looked to her parents for their advice about their own college experiences, knowing that they were only looking out for her best interests. McDevitt, too, asked for his parents opinion throughout the course of making a decision.
While parents are a large influence in the college decision process, there are many other variables that go into such an important choice. Jenny Handke, a Senior looking to attend the University of Minnesota, Twin Cities, thought about “Location, size and major choice,” when first looking at colleges. Handke’s perspective of looking based on certain circumstances is historically what most students do in the beginning of their college search. Factors such as the size of the school, location, proximity to home, academic choices, as well as cost all weigh in on student’s decisions. For some students, religious views as well as the moral ideals of the school play a large aspect. For Raske, her church was not a big influence on her decision, mainly because she is not active in her own faith community.
While this is a stressful time for seniors, many students are looking forward to the freedom and independence of their next four years at college. In making what is most likely the most important decision of their lives thus far, seniors have many different aspects to consider when looking at a university or college, ranging from parental influences to location and proximity. No matter the choice they make, however, Eastview High School’s seniors are guaranteed to succeed following graduation, no matter what path they decide to take.
In making these decisions, many students look to their parents, friends, role models as well as other places for help in picking their future college. Some students, like senior Jack McDevitt, rely on that “gut feeling” they experience on the campus of their dream school; when asked about what he feels is the most important factor in deciding on a school, Jack responded with, “What feels right. You're never going to know if it's right until you get there, so you have to go with your gut feeling. Money, location, parents, academics all matter, but if you go into college having a negative feeling, it's never going to work out.” Many students, while looking for their ideal school, rely on the opinion of their parents. While it is mostly the students’ decision, many families are faced with this selection as well. Junior Rachel Raske, who is just beginning to think about her plans following graduation, has relied on her family for guidance throughout the entire process. She explains that, “We [her parents and her] have talked multiple times about what schools I am looking at, and what they think of those schools. We've also talked a little about financial aid.” Since it is such a large decision, Rachel looked to her parents for their advice about their own college experiences, knowing that they were only looking out for her best interests. McDevitt, too, asked for his parents opinion throughout the course of making a decision.
While parents are a large influence in the college decision process, there are many other variables that go into such an important choice. Jenny Handke, a Senior looking to attend the University of Minnesota, Twin Cities, thought about “Location, size and major choice,” when first looking at colleges. Handke’s perspective of looking based on certain circumstances is historically what most students do in the beginning of their college search. Factors such as the size of the school, location, proximity to home, academic choices, as well as cost all weigh in on student’s decisions. For some students, religious views as well as the moral ideals of the school play a large aspect. For Raske, her church was not a big influence on her decision, mainly because she is not active in her own faith community.
While this is a stressful time for seniors, many students are looking forward to the freedom and independence of their next four years at college. In making what is most likely the most important decision of their lives thus far, seniors have many different aspects to consider when looking at a university or college, ranging from parental influences to location and proximity. No matter the choice they make, however, Eastview High School’s seniors are guaranteed to succeed following graduation, no matter what path they decide to take.
Friday, March 5, 2010
Tuesday, March 2, 2010
Interview Questions
Jack McDevitt
1. What are your plans for next year? Are you going to a two or four year college, or are you entering the work force or the military?
- I'm going to St. Thomas University. I plan on going there for some type of business degree for 4 plus years.
2. What do you look for in a college?
- I had a tough decision on where I wanted to go. My gut was telling me one place, and my head was pointing me in another direction. I ended up going with my gut, and what felt right. I think I made the right decision.
3. Do you and your parents look for the same things in a college, or different things?
- My parents were very supportive of whatever decision I made, and they were confident that I knew what priorities came first. They know the decision is mine, and they let me make it.
4. Who do you think plays the biggest role in your choice of schools for next year? For example, your parents or friends may influence your opinions in a certain school.
- What feels right. You're never going to know if it's right until you get there, so you have to go with your gut feeling. Money, location, parents, academics all matter, but if you go into college having a negetive feeling, it's never going to work out.
5. Are you worried that because of outside influences on your decision of picking a college, you
may not be as happy as you would if you would have made the decision completely by yourself?
- In my situation it was pretty much my own decision. My parents are paying for college, so that wasn't a factor really. They were very happy with my decision.
6. If you could change one thing about the college decision process, what would it be and why?
- I think it was very easy for the most part. My highschool counselors were telling me things that ended up not being true in colleges I was looking at. I think everyone has to get all the information they can before making a decision. I did, and it paid off a lot, I didn't have to take another year of Spanish, while the highschool counselors were telling me to.
Jenny Handke
1. Have you decided what you're doing next year?
- Yes, I'm planning on going to either The U of M twin cities, or the U of M Duluth campus for psychology or sociology.
2. What factors affect your decision?
-Location, size, major choices
3. Do you and your parents look for the same things in a college?
-In general, yes. We all want me to go to a good 4-year college that I'd enjoy myself at, can graduate in 4 years, has all the things I'm looking for (music, soccer, and of course... reputation for crazy partying. ...just kidding). The only thing I resent my parents for is not letting me apply to more out of state schools. My parents believe that education is the same no matter what big University you go to (of course all that are comparable), but I strongly believe that your experience is just as important as the education you'll be getting. I really wanted to go out of state, but my parents limited my applications to out of state schools to a maximum of two. I got into both, but neither of them have what the U has, so I'm hoping that come April 15th I'll find out that I'm admitted.
4. What is different between the things you look for in an University, and what your parents look for?
-My parents really look for in state schools because its cheaper for them. They're paying for three years so its understandable that they want me to stay in MN. Thats about it.
5. When did you start thinking about your plans for next year, and did your parents have influence over that as well?
-I started thinking about college my sophomore year, but toured and took more initiative to research junior year. My parents had a big influence on me, but we were all on the same page about timing, like touring schools and figuring out whats important to me in a college. My parents didn't have much influence on what schools I wanted to look at though, that was pretty much all me.
Rachel Raske
1. As a junior, have you started thinking about your plans following graduation?
- Yes, I started thinking about what colleges I would like to attend and what I want my major to be. I searched for schools based on my majors I was interested in.
2. Have your parents brought up anything about college yet? Do you expect them to soon?
- Yes, we've talked multiple times about what schools I am looking at, and what they think of those schools. We've also talked a little about financial aid.
3. What is your idea of a "dream" school?
- I think a bigger college that has a good program for my major would be a great school for me.
4. Do you think that idea is the same as your parents would have?
- Yes, we both have similar ideas about the type of school I want to go to and what I want to major in.
5. When do you think is the right time to start talking to your parents about college?
- I think the end of junior year is a good time to start talking about college, but considering we've already started talking about it, I think my parents and I are pretty set.
6. Does your church play a role in your decision?
- No, not especially. I'm not very involved in my church.
1. What are your plans for next year? Are you going to a two or four year college, or are you entering the work force or the military?
- I'm going to St. Thomas University. I plan on going there for some type of business degree for 4 plus years.
2. What do you look for in a college?
- I had a tough decision on where I wanted to go. My gut was telling me one place, and my head was pointing me in another direction. I ended up going with my gut, and what felt right. I think I made the right decision.
3. Do you and your parents look for the same things in a college, or different things?
- My parents were very supportive of whatever decision I made, and they were confident that I knew what priorities came first. They know the decision is mine, and they let me make it.
4. Who do you think plays the biggest role in your choice of schools for next year? For example, your parents or friends may influence your opinions in a certain school.
- What feels right. You're never going to know if it's right until you get there, so you have to go with your gut feeling. Money, location, parents, academics all matter, but if you go into college having a negetive feeling, it's never going to work out.
5. Are you worried that because of outside influences on your decision of picking a college, you
may not be as happy as you would if you would have made the decision completely by yourself?
- In my situation it was pretty much my own decision. My parents are paying for college, so that wasn't a factor really. They were very happy with my decision.
6. If you could change one thing about the college decision process, what would it be and why?
- I think it was very easy for the most part. My highschool counselors were telling me things that ended up not being true in colleges I was looking at. I think everyone has to get all the information they can before making a decision. I did, and it paid off a lot, I didn't have to take another year of Spanish, while the highschool counselors were telling me to.
Jenny Handke
1. Have you decided what you're doing next year?
- Yes, I'm planning on going to either The U of M twin cities, or the U of M Duluth campus for psychology or sociology.
2. What factors affect your decision?
-Location, size, major choices
3. Do you and your parents look for the same things in a college?
-In general, yes. We all want me to go to a good 4-year college that I'd enjoy myself at, can graduate in 4 years, has all the things I'm looking for (music, soccer, and of course... reputation for crazy partying. ...just kidding). The only thing I resent my parents for is not letting me apply to more out of state schools. My parents believe that education is the same no matter what big University you go to (of course all that are comparable), but I strongly believe that your experience is just as important as the education you'll be getting. I really wanted to go out of state, but my parents limited my applications to out of state schools to a maximum of two. I got into both, but neither of them have what the U has, so I'm hoping that come April 15th I'll find out that I'm admitted.
4. What is different between the things you look for in an University, and what your parents look for?
-My parents really look for in state schools because its cheaper for them. They're paying for three years so its understandable that they want me to stay in MN. Thats about it.
5. When did you start thinking about your plans for next year, and did your parents have influence over that as well?
-I started thinking about college my sophomore year, but toured and took more initiative to research junior year. My parents had a big influence on me, but we were all on the same page about timing, like touring schools and figuring out whats important to me in a college. My parents didn't have much influence on what schools I wanted to look at though, that was pretty much all me.
Rachel Raske
1. As a junior, have you started thinking about your plans following graduation?
- Yes, I started thinking about what colleges I would like to attend and what I want my major to be. I searched for schools based on my majors I was interested in.
2. Have your parents brought up anything about college yet? Do you expect them to soon?
- Yes, we've talked multiple times about what schools I am looking at, and what they think of those schools. We've also talked a little about financial aid.
3. What is your idea of a "dream" school?
- I think a bigger college that has a good program for my major would be a great school for me.
4. Do you think that idea is the same as your parents would have?
- Yes, we both have similar ideas about the type of school I want to go to and what I want to major in.
5. When do you think is the right time to start talking to your parents about college?
- I think the end of junior year is a good time to start talking about college, but considering we've already started talking about it, I think my parents and I are pretty set.
6. Does your church play a role in your decision?
- No, not especially. I'm not very involved in my church.
Monday, March 1, 2010
Friday, February 26, 2010
Writing a News Story
1. What can I write about? What is news?
On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.
Choosing what's news can be harder.
The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: all these factors do NOT have to coincide in each and every story!
1. What can I write about? What is news?
On the surface, defining news is a simple task. News is an account of what is happening around us. It may involve current events, new initiatives or ongoing projects or issues. But a newspaper does not only print news of the day. It also prints background analysis, opinions, and human interest stories.
Choosing what's news can be harder.
The reporter chooses stories from the flood of information and events happening in the world and in their community. Stories are normally selected because of their importance, emotion, impact, timeliness and interest. Note: all these factors do NOT have to coincide in each and every story!
2. Identify what kind of a story it is
Hard news (+/- 600 words): This is how journalists refer to news of the day. It is a chronicle of current events/incidents and is the most common news style on the front page of your typical newspaper.
It starts with a summary lead. What happened? Where? When? To/by whom? Why? (The journalist's 5 W's). It must be kept brief and simple, because the purpose of the rest of the story will be to elaborate on this lead.
Keep the writing clean and uncluttered. Most important, give the readers the information they need. If the federal government announced a new major youth initiative yesterday, that's today's hard news.
Soft news (+/-600 words): This is a term for all the news that isn't time-sensitive. Soft news includes profiles of people, programs or organizations. As we discussed earlier, the "lead" is more literary. Most of YPP's news content is soft news.
Feature (+/-1500 words): A news feature takes one step back from the headlines. It explores an issue. News features are less time-sensitive than hard news but no less newsworthy. They can be an effective way to write about complex issues too large for the terse style of a hard news item. Street kids are a perfect example. The stories of their individual lives are full of complexities which can be reflected in a longer piece.
Features are journalism's shopping center. They're full of interesting people, ideas, color, lights, action and energy. Storytelling at its height! A good feature is about the people in your community and their struggles, victories and defeats. A feature takes a certain angle (i.e. Black youth returning to church) and explores it by interviewing the people involved and drawing conclusions from that information. The writer takes an important issue of the day and explains it to the reader through comments from people involved in the story.
Hint: Remember to "balance" your story. Present the opinions of people on both sides of an issue and let the readers make their own decision on who to believe. No personal opinions are allowed. The quotes from the people you interview make up the story. You are the narrator.
Editorial: The editorial expresses an opinion. The editorial page of the newspaper lets the writer comment on issues in the news. All editorials are personal but the topics must still be relevant to the reader.
3. Structure for your article
The structure of a news story (hard & soft news & features) is simple: a lead and the body.
The lead
One of the most important elements of news writing is the opening paragraph or two of the story. Journalists refer to this as the "lead," and its function is to summarize the story and/or to draw the reader in (depending on whether it is a "hard" or "soft" news story - See below for the difference between these two genres of news stories).
In a hard news story, the lead should be a full summary of what is to follow. It should incorporate as many of the 5 "W's" of journalism (who, what, where, when and why) as possible. (e.g. "Homeless youth marched down Yonge St. in downtown Toronto Wednesday afternoon demanding the municipal government provide emergency shelter during the winter months." - Can you identify the 5 W's in this lead?)
In a soft news story, the lead should present the subject of the story by allusion. This type of opening is somewhat literary. Like a novelist, the role of the writer is to grab the attention of the reader. (e.g. "Until four years ago, Jason W. slept in alleyways...") Once the reader is drawn in, the 5 "W's" should be incorporated into the body of the story, but not necessarily at the very top.
The body
The body of the story involves combining the opinions of the people you interview, some factual data, and a narrative which helps the story flow. A word of caution, however. In this style of writing, you are not allowed to "editorialize" (state your own opinion) in any way.
Remember:
The role of a reporter is to find out what people are thinking of an issue and to report the opinions of different stakeholders of an issue. These comments make up the bulk of the story. The narrative helps to weave the comments into a coherent whole. Hint: Stick to one particular theme throughout the story. You can put in different details but they all have to relate to the original idea of the piece. (e.g. If your story is about black youth and their relationship with the police you DO NOT want to go into details about the life of any one particular youth).
As a reporter, you are the eyes and ears for the readers. No opinions. You should try to provide some visual details to bring the story to life (this is difficult if you have conducted only phone interviews, which is why face-to-face is best). You should also try to get a feel for the story. Having a feel means getting some understanding of the emotional background of the piece and the people involved in it. Try to get a sense of the characters involved and why they feel the way they do.
Okay, got it? Let's look at two examples as a way of summarizing the essentials:
Youth are banding together to start an organization. You want to show why are they doing that and the changes are they trying to make in the world. You want to say who they are and the strategies they are using.
An artist is having her first show. Why? What is it that she believes about her art? Is her artistic process rational or from the soul? What does the work look like?
4. Further tips for news writing
Finding story ideas
Keep your eyes and ears open; listen to what your friends are talking about.
Read everything you can get your hands on; get story ideas from other newspapers and magazines.
Think of a youth angle to a current news story.
Research a subject that interests you ask yourself what you would like to know more about.
Talk to people in a specific field to find out what is important to them.
Newsgathering
Begin collecting articles on your subject.
Talk to friends and associates about the subject.
Contact any agencies or associations with interest or professional knowledge in the area.
Create a list of people you want to interview; cover both sides of the story by interviewing people on both sides of the issue.
Collect government statistics and reports on the subject get old press releases or reports to use as background.
Interviewing do's and don'ts
Be polite.
Explain the ground rules of the interview to people unfamiliar with how the media works - this means that you tell them the information they give you can and will be published. If they do not want any part of what they say published, they need to tell you it is "off the record."
Tape the interview (so if anyone comes back at you, you have the proof of what was said).
Build a relationship with the person being interviewed.
Start with easy questions; end with difficult questions.
Read the body language of the person you're interviewing and if they get defensive, back away from the question you are asking and return later.
Don't attack the source.
Keep control of the interview; don't let the subject ramble or stray from the subject.
On the other hand, don't let your "opinion" of what the story should be colour the interview. Always remember that the person you are talking with knows more about the subject than you do.
Organizing the information
Gather your notes, interviews and research into a file.
Review your notes.
Look for a common theme.
Search your notes for good quotes or interesting facts.
Develop a focus.
Write the focus of the article down in two or three sentences.
Writing and editing
Remember you are the narrator, the story teller.
Don't be afraid to rewrite.
Be as clear and concise in the writing as possible.
Avoid run-on sentences.
Be direct.
Tell a good story.
Tell the reader what you think they want to know.
Always ask yourself what the story is about.
Read the story out loud; listen carefully.
1. Find a topic. Something that interests you; as Jack McDevitt says, dirty dancing at school dances.
2. Find an angle; every topic has multiple angles, find one that's interesting to you. For the dirty dancing topic, you could look at the perspective from the students, teachers, parents or administration.
3. Collect data; talk to people, research.
4. Gather interviews.
5. Write the story; after gathering all of your information, tie everything together from the interviews and research in a story.
6. Edit your story; proofread and revise.
Tuesday, February 23, 2010
Tuesday, February 16, 2010
Law and Ethics Discussion
The five main points of the First Amendment are the rights to petition, assembly, speech, religion, and press.Tinker vs. Des Moines School District (1969) - Student speech cannot be censored as long as it does not "materially disrupt class work or involve substantial disorder or invasion of the rightrs of others". Wore black armbands in protest of the Vietnam War, beginning in 196
Bethel School District vs. Fraser (1986) - Because school officials have an "interest in teaching students the boundaries of socially appropriate behavior," they can censor student speech that is vulgar or indecent, even if it does not cause a "material or substantial disruption." Inappropriate speech for class president.
Hazelwood School District vs. Kuhlmeier (1988) - Censorship of school-sponsored student expression is permissible when school officials can show that it is "reasonably related to legitimate pedagogical concerns." Censor stories in student newspaper about teen pregnancy and divorce
Morse vs. Frederick (June 5th, 2007)
January 2002; Olympic torch travels through town. Principal Morse cancels school, and Frederick (a senior at the school) unveils banner on the sidewalk across street which reads "Bong Hits 4 Jesus"-he was suspended for 10 days
Elements of Libel
-A defamatory statement (defames someones' character)
-Published to at least one other person (other than plaintiff)
-"Of and concerning" the plantiff (identify specifically with plaintiff
-False statement of fact
-False statement of fact
Libel cases are civil law and may be heard by juries. Monetary damages can be recieved as compensation for suffering
Libel is written, slander is spoken
Libel is written, slander is spoken
Monday, February 8, 2010
Super Bowl Commercials
What is the company? Playstation 2
Who is the target audience: Boys; ages 18-30
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action
How were camera shots and editing used to enhance the message? Used quick shots for the action scene
What is the slogan/message for the company? "Live in your world, play in ours"
Was the message effective? Why or why not? The message wasn't especially effective; I'm not a part of the target audience and I'm not interested in sports games.
What is the company? Budweiser
Who is the target audience: Adults, ages 21+ who also enjoy watching sports (football)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Use the idea of rewinding to make the commercial more believable (replay), enhances the overall humor of the commercial
What is the slogan/message for the company? There isn't one
Was the message effective? Why or why not? The message was effective, because it made me laugh. I'm not a part of the target audience, however.
What is the company? Chrysler
Who is the target audience: Females who are able to drive
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Celine Dion), geared mainly towards women.
How were camera shots and editing used to enhance the message? Sleek, black and white, elegant images.
What is the slogan/message for the company? "Drive and Love"
Was the message effective? Why or why not? Somewhat, I didn't catch that it was Celine Dion driving, but the car looked cool!
What is the company? Pepsi
Who is the target audience: Young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity and humor
How were camera shots and editing used to enhance the message? They used special effects (i.e. the zipper over the different actresses) to make the commercial funnier
What is the slogan/message for the company? "It's a twist on a great thing."
Was the message effective? Why or why not? The message was effective, minus the fact that I don't drink soda so I wouldn't actually buy the product. However, it did make me think about Pepsi Twist, which made it effective
What is the company? Fedex
Who is the target audience: Adults who use express mail
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor; based off of the movie "Castaway" , so they play off of the pop culture aspect of the film.
How were camera shots and editing used to enhance the message? Showed clips of a spinoff of the movie, which makes the commercial funny
What is the slogan/message for the company? No slogan
Was the message effective? Why or why not? The message wasn't effective; because I don't use Fedex, I wouldn't start using it just because of this commercial; I'm not a member of the target audience.
What is the company? Dodge
Who is the target audience: Males, especially those who like trucks and heavy-duty vehicles
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Fast action scenes mixed with somewhat aggressive driving; gets guys' attention. Also includes close ups of the "manly" parts of the truck.
What is the slogan/message for the company? Grab Life By the Horns
Was the message effective? Why or why not? The message isn't effective for me because I'm not a part of the target audience.
What is the company? Gatorade
Who is the target audience: Basketball fans; mostly geared towards male sports fans, probably ages 18-40
What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/sports/celebrity appeal
How were camera shots and editing used to enhance the message? The camera shows tough, action shots like the final scene of Michael Jordan "sweating" Gatorade
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? It motivates you to want to drink Gatorade so you can excel at sports as well.
What is the company? ESPN Sports Center
Who is the target audience: Males, especially those who watch football and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Uses quick, sporadic shots to demonstrate the chaos in the kitchen.
What is the slogan/message for the company? "This is Sports Center"
Was the message effective? Why or why not? The message isn't effective, mostly because I didn't understand the reference between the searching between the ring and the different celebrities featured
What is the company? H & R Block
Who is the target audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Willy Nelson)/humor
How were camera shots and editing used to enhance the message? -
What is the slogan/message for the company? "Double Check"
Was the message effective? Not especially, I don't understand the whole concept of having to do taxes. It's geared toward older Americans
What is the company? Bud Light
Who is the target audience: Older adults, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Shows a panoramic shot of the city showing a parade which sets up the commercial, also lends itself to the overall humor
What is the slogan/message for the company? "Make it a Bud Light"
Was the message effective? Why or why not? Not really, I'm not a member of the target audience.
What is the company? Visa Check Card
Who is the target audience: Males, especially those who watch basketball and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Shows Yao Ming's height by comparing him to people around.
What is the slogan/message for the company? "It's everwhere you want to be"
Was the message effective? Why or why not? It wasn't effective because the commercial is kind of dated.
Who is the target audience: Boys; ages 18-30
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action
How were camera shots and editing used to enhance the message? Used quick shots for the action scene
What is the slogan/message for the company? "Live in your world, play in ours"
Was the message effective? Why or why not? The message wasn't especially effective; I'm not a part of the target audience and I'm not interested in sports games.
What is the company? Budweiser
Who is the target audience: Adults, ages 21+ who also enjoy watching sports (football)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Use the idea of rewinding to make the commercial more believable (replay), enhances the overall humor of the commercial
What is the slogan/message for the company? There isn't one
Was the message effective? Why or why not? The message was effective, because it made me laugh. I'm not a part of the target audience, however.
What is the company? Chrysler
Who is the target audience: Females who are able to drive
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Celine Dion), geared mainly towards women.
How were camera shots and editing used to enhance the message? Sleek, black and white, elegant images.
What is the slogan/message for the company? "Drive and Love"
Was the message effective? Why or why not? Somewhat, I didn't catch that it was Celine Dion driving, but the car looked cool!
What is the company? Pepsi
Who is the target audience: Young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity and humor
How were camera shots and editing used to enhance the message? They used special effects (i.e. the zipper over the different actresses) to make the commercial funnier
What is the slogan/message for the company? "It's a twist on a great thing."
Was the message effective? Why or why not? The message was effective, minus the fact that I don't drink soda so I wouldn't actually buy the product. However, it did make me think about Pepsi Twist, which made it effective
What is the company? Fedex
Who is the target audience: Adults who use express mail
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor; based off of the movie "Castaway" , so they play off of the pop culture aspect of the film.
How were camera shots and editing used to enhance the message? Showed clips of a spinoff of the movie, which makes the commercial funny
What is the slogan/message for the company? No slogan
Was the message effective? Why or why not? The message wasn't effective; because I don't use Fedex, I wouldn't start using it just because of this commercial; I'm not a member of the target audience.
What is the company? Dodge
Who is the target audience: Males, especially those who like trucks and heavy-duty vehicles
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Fast action scenes mixed with somewhat aggressive driving; gets guys' attention. Also includes close ups of the "manly" parts of the truck.
What is the slogan/message for the company? Grab Life By the Horns
Was the message effective? Why or why not? The message isn't effective for me because I'm not a part of the target audience.
What is the company? Gatorade
Who is the target audience: Basketball fans; mostly geared towards male sports fans, probably ages 18-40
What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/sports/celebrity appeal
How were camera shots and editing used to enhance the message? The camera shows tough, action shots like the final scene of Michael Jordan "sweating" Gatorade
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? It motivates you to want to drink Gatorade so you can excel at sports as well.
What is the company? ESPN Sports Center
Who is the target audience: Males, especially those who watch football and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Uses quick, sporadic shots to demonstrate the chaos in the kitchen.
What is the slogan/message for the company? "This is Sports Center"
Was the message effective? Why or why not? The message isn't effective, mostly because I didn't understand the reference between the searching between the ring and the different celebrities featured
What is the company? H & R Block
Who is the target audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Willy Nelson)/humor
How were camera shots and editing used to enhance the message? -
What is the slogan/message for the company? "Double Check"
Was the message effective? Not especially, I don't understand the whole concept of having to do taxes. It's geared toward older Americans
What is the company? Bud Light
Who is the target audience: Older adults, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Shows a panoramic shot of the city showing a parade which sets up the commercial, also lends itself to the overall humor
What is the slogan/message for the company? "Make it a Bud Light"
Was the message effective? Why or why not? Not really, I'm not a member of the target audience.
What is the company? Visa Check Card
Who is the target audience: Males, especially those who watch basketball and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Shows Yao Ming's height by comparing him to people around.
What is the slogan/message for the company? "It's everwhere you want to be"
Was the message effective? Why or why not? It wasn't effective because the commercial is kind of dated.
Wednesday, February 3, 2010
February 3rd, 2010
Definition:
Define “Journalism” in 1-3 sentences.
Journalism is the telling of current events (what's happening now) that are news-worthy through Internet, radio, magazines, newspapers, and television. Television and radio are known as "broadcast" journalism, while magazines and newspapers are "print" journalism; Internet is a combination of the two.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness; issues that are happening now. An example could be a natural disaster, such as the earthquake in Haiti. Weather is another example that is always timely.
2. Significance; events. The more people that are affected by an event, the more people who are impacted. An example could be Hurricane Katrina, or 9/11 Tragedy.
3. Unusualness; caring about things that are "out of the ordinary", instead of something that is commonplace. Examples could be any source of crime, because it is something unusual, or "Octamom". "Man Bites Dog".
4. Prominence; people. We care about important or famous people, and events that occur to them. An example could be when Britney Spears shaved her head; BIG DEAL.
5. Proximity; the location of an event, we care about things that are close to us. An example could be the differences between the Star Tribune, compared to the New York Times or CNN; our local papers offer more information about things that are close to us.
6. Human Interest; stories that give ya that "warm, fuzzy" feeling.
What are the advantages of print journalism?
1. You have control over when you read the news; you don't have to wait til a certain time on the television, you can read whenever you would like.
2. You have control over what you read; you don't have to listen to all of the sports if you are just interested in hearing about the Vikings.
3. There is a lot more information in an article in a newspaper compared to the same story on news show.
What are the advantages of broadcast journalism?
1. Visually, video and pictures, are a lot more stimulating and interesting than words printed on a page. Goes along with the whole idea that "A picture is worth a thousand words."
2. The ability to be live; instead of having to wait to be updated, broadcast journalism can be changed up to the minute.
3. More more portable and accessible; you can access television and radio anywhere.
Why has online journalism (convergent media) become so popular?
Convergent media is "the best of both worlds"; it combines the positives of both print journalism as well as broadcast journalism. You can access from anywhere, while watching both video as well as reading articles that you choose to read. There is now no reason to wait to read the paper in the morning for the headlines from the night before; you can easily go online and read the article at anytime.
Define “Journalism” in 1-3 sentences.
Journalism is the telling of current events (what's happening now) that are news-worthy through Internet, radio, magazines, newspapers, and television. Television and radio are known as "broadcast" journalism, while magazines and newspapers are "print" journalism; Internet is a combination of the two.
List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness; issues that are happening now. An example could be a natural disaster, such as the earthquake in Haiti. Weather is another example that is always timely.
2. Significance; events. The more people that are affected by an event, the more people who are impacted. An example could be Hurricane Katrina, or 9/11 Tragedy.
3. Unusualness; caring about things that are "out of the ordinary", instead of something that is commonplace. Examples could be any source of crime, because it is something unusual, or "Octamom". "Man Bites Dog".
4. Prominence; people. We care about important or famous people, and events that occur to them. An example could be when Britney Spears shaved her head; BIG DEAL.
5. Proximity; the location of an event, we care about things that are close to us. An example could be the differences between the Star Tribune, compared to the New York Times or CNN; our local papers offer more information about things that are close to us.
6. Human Interest; stories that give ya that "warm, fuzzy" feeling.
What are the advantages of print journalism?
1. You have control over when you read the news; you don't have to wait til a certain time on the television, you can read whenever you would like.
2. You have control over what you read; you don't have to listen to all of the sports if you are just interested in hearing about the Vikings.
3. There is a lot more information in an article in a newspaper compared to the same story on news show.
What are the advantages of broadcast journalism?
1. Visually, video and pictures, are a lot more stimulating and interesting than words printed on a page. Goes along with the whole idea that "A picture is worth a thousand words."
2. The ability to be live; instead of having to wait to be updated, broadcast journalism can be changed up to the minute.
3. More more portable and accessible; you can access television and radio anywhere.
Why has online journalism (convergent media) become so popular?
Convergent media is "the best of both worlds"; it combines the positives of both print journalism as well as broadcast journalism. You can access from anywhere, while watching both video as well as reading articles that you choose to read. There is now no reason to wait to read the paper in the morning for the headlines from the night before; you can easily go online and read the article at anytime.
Tuesday, February 2, 2010
Subscribe to:
Posts (Atom)