What is the company? Playstation 2
Who is the target audience: Boys; ages 18-30
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor/action
How were camera shots and editing used to enhance the message? Used quick shots for the action scene
What is the slogan/message for the company? "Live in your world, play in ours"
Was the message effective? Why or why not? The message wasn't especially effective; I'm not a part of the target audience and I'm not interested in sports games.
What is the company? Budweiser
Who is the target audience: Adults, ages 21+ who also enjoy watching sports (football)
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Use the idea of rewinding to make the commercial more believable (replay), enhances the overall humor of the commercial
What is the slogan/message for the company? There isn't one
Was the message effective? Why or why not? The message was effective, because it made me laugh. I'm not a part of the target audience, however.
What is the company? Chrysler
Who is the target audience: Females who are able to drive
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Celine Dion), geared mainly towards women.
How were camera shots and editing used to enhance the message? Sleek, black and white, elegant images.
What is the slogan/message for the company? "Drive and Love"
Was the message effective? Why or why not? Somewhat, I didn't catch that it was Celine Dion driving, but the car looked cool!
What is the company? Pepsi
Who is the target audience: Young adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity and humor
How were camera shots and editing used to enhance the message? They used special effects (i.e. the zipper over the different actresses) to make the commercial funnier
What is the slogan/message for the company? "It's a twist on a great thing."
Was the message effective? Why or why not? The message was effective, minus the fact that I don't drink soda so I wouldn't actually buy the product. However, it did make me think about Pepsi Twist, which made it effective
What is the company? Fedex
Who is the target audience: Adults who use express mail
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor; based off of the movie "Castaway" , so they play off of the pop culture aspect of the film.
How were camera shots and editing used to enhance the message? Showed clips of a spinoff of the movie, which makes the commercial funny
What is the slogan/message for the company? No slogan
Was the message effective? Why or why not? The message wasn't effective; because I don't use Fedex, I wouldn't start using it just because of this commercial; I'm not a member of the target audience.
What is the company? Dodge
Who is the target audience: Males, especially those who like trucks and heavy-duty vehicles
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Fast action scenes mixed with somewhat aggressive driving; gets guys' attention. Also includes close ups of the "manly" parts of the truck.
What is the slogan/message for the company? Grab Life By the Horns
Was the message effective? Why or why not? The message isn't effective for me because I'm not a part of the target audience.
What is the company? Gatorade
Who is the target audience: Basketball fans; mostly geared towards male sports fans, probably ages 18-40
What persuasive method used (humor, action, celebrity, human interest, etc.)? Action/sports/celebrity appeal
How were camera shots and editing used to enhance the message? The camera shows tough, action shots like the final scene of Michael Jordan "sweating" Gatorade
What is the slogan/message for the company? "Is it in you?"
Was the message effective? Why or why not? It motivates you to want to drink Gatorade so you can excel at sports as well.
What is the company? ESPN Sports Center
Who is the target audience: Males, especially those who watch football and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Uses quick, sporadic shots to demonstrate the chaos in the kitchen.
What is the slogan/message for the company? "This is Sports Center"
Was the message effective? Why or why not? The message isn't effective, mostly because I didn't understand the reference between the searching between the ring and the different celebrities featured
What is the company? H & R Block
Who is the target audience: Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity (Willy Nelson)/humor
How were camera shots and editing used to enhance the message? -
What is the slogan/message for the company? "Double Check"
Was the message effective? Not especially, I don't understand the whole concept of having to do taxes. It's geared toward older Americans
What is the company? Bud Light
Who is the target audience: Older adults, 21+
What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor
How were camera shots and editing used to enhance the message? Shows a panoramic shot of the city showing a parade which sets up the commercial, also lends itself to the overall humor
What is the slogan/message for the company? "Make it a Bud Light"
Was the message effective? Why or why not? Not really, I'm not a member of the target audience.
What is the company? Visa Check Card
Who is the target audience: Males, especially those who watch basketball and are interested in sports
What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity/humor
How were camera shots and editing used to enhance the message? Shows Yao Ming's height by comparing him to people around.
What is the slogan/message for the company? "It's everwhere you want to be"
Was the message effective? Why or why not? It wasn't effective because the commercial is kind of dated.
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